Top Features of An E-Commerce Website


Are you planning to develop an e-commerce website for your brand? If the answer is yes, then you are on the right track because all businesses in the global market are going online. You cannot gain a competitive advantage in your niche unless you appreciate the role of the internet in running your brand. However, the way you design your e-commerce website will determine your level of success. There are some attributes that you should not leave behind while developing your site whether you are dealing irrespective of the nature of your business. This article puts forward the top features of an e-commerce site.

  • Easily Understandable Navigation

Navigation is one of the most critical elements of any online store. Excellent navigation will assist your shoppers to get what they are searching for with a lot of ease. In fact, poor navigation can be so frustrating and may force the shopper to abandon your site even if you have the best deals in the market. Therefore, you need to understand the components of good navigation as you develop your e-commerce site. First, there should be a clear path from your landing page to the checkout. The visitor can land on any page during the first visit, and they should quickly find their way around the site without asking several questions. Your main navigation should have the most important pages and categories.

  • Compatible with All Screen Sizes and Devices

Reputable ecommerce website development services understand that internet visitors use various devices to search for products online. There has been a rise in mobile phone shoppers, but we still need to appreciate those people who use their desktop computers and laptops to do shopping. A good e-commerce site should have a responsive design that scales the up or down appearance of your website to match the screen size of the viewer. In fact, Google recommends friendliness and gives mobile-friendly websites higher ranking.

  • Quick Loading Times for All pages

Recent surveys reveal that sites that take over three seconds to load record an approximate a bounce rate of 40 percent from online shoppers. For sure, you don’t want your website to be part of this statistic. You can lose a lot of business online if your site takes too long to load. You will have a high rejection rate even if you have a visually appealing store. The best way to increase your conversion rate is to upload features that load very fast on your website.

  • Upload Clear and Beautiful Images

The kind of images you upload on your website should pull the attention of your audience to go to the call of action. Large images together with a relevant call to action will give your visitors a lot of product knowledge. The entire website should have crystal clear images of your products.

Finally, think about what the visitors expect to get from your e-commerce site. Remember, the design should be more about the customer but not you. The website owner may have brilliant ideas, but all this will be meaningless if they don’t meet the needs of the target audience. The customer is the king and should always put his or her needs top on the priority list as you prepare your e-commerce site.

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