Designing a Website? Here’s What You Need to Consider

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Do you know it takes about 0.05seconds for users to form an opinion about your website? Yes, it is now more important than ever to design a website that is user-friendly. Take a look at the findings of a leading research report that show how important is website design:-

  • About 38% of users will stop interacting with a website if the layout and design is unattractive
  • About 39% of visitors will not engage if images don’t load
  • About 39% will abandon a website if it takes too long to load
  • Colours improve brand recognition by up to 80%
  • 91% of consumers would rather buy from an authentic brand

These numbers show the significance of creating a website that is not only attractive but also user-friendly. Investing in a new website is a great decision for any business, regardless of size. A website is the face of a brand in the internet world. When done right, a website can generate leads, increase website traffic, and boost your revenue.

For the success of your website, consider these factors, as shared by professional web designers from the best web design agency in Parramatta:-

Audience

To create a website that meets the need of your target audience, you have to identify your users. Who will visit your website? Why they have to come to your site? What is your audience looking for? What are their queries, and how well your website can address them? Identifying your users before designing a website can help you get a vision of your website that you are aiming for.

Branding

Creating brand awareness is crucial for a business and website design, logo, and colours play a significant role in branding. When a business is consistent with branding, it gives users a memorable branding experience.

The more consistent, clear, and appealing your branding is, the more visually appealing your website will be. It would help if you work with a branding agency Sydney that has experience in web designing as well so that you can focus on both.

Colour

When designing a website, you need to consider the colour scheme as different hues has the ability to evoke emotional responses. What colours will your audience respond to? Is your website colour similar to your brand and logo? You have to research well when deciding colours for your website.

Speed

A website loading speed can make or break your business. Despite the technology involved with connecting people across the globe, if a website doesn’t load within a few seconds, you’ll lose your potential customers. So, ensure your website loads as quickly as possible.

Content

When it comes to digital marketing, content is the king. Even if your website design is great, easily accessible, and works quickly, user won’t be pleased if your page doesn’t have engaging content.

Mobile-friendly

About 48% admit that they will abandon a website if it doesn’t work on their mobile. Just like your business online, ensure your website functions well when accessed from any device, including desktop, laptop, tabs, and mobile phones.

Keep all these factors in mind when designing your website. With planning, organisation, and professional web designers, you’ll be able to design a website that matches your user’s needs

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