Web hosting is a competitive industry. Big hosting companies dominate the market using aggressive marketing techniques. So, does that mean that smaller companies or resellers have no place left in this market? Not if you plan your business right.
In recent years, the demand for quality website hosting has increased consistently, resulting in more and more people starting a web hosting business. While offering customised hosting packages is what most Hosting Resellers are opting for, marketing the brand effectively is necessary to attract new clients. Today, we are going to offer seven tips to help you attract new clients for your Reseller Hosting business.
Tip 1. Focus on your unique selling point (USP)
Hosting companies have made starting a Reseller Hosting business easy. People with a basic understanding of web hosting can buy Reseller Hosting plans and start a business in no time. Hence, there has been a surge in the number of web hosting companies, and making your business stand out from the crowd can be difficult.
A unique selling point is a crucial aspect that can help you position your brand in your target market effectively. It can be something like the best uptime assurance or some unique feature that helps people remember your brand. A defined USP will help you market your brand in a focused manner and get more clients.
Tip 2. Interact with people
Social media platforms and forums are easily accessible platforms that allow brands to communicate with existing and prospective clients with ease. People ask questions and expect brands to respond. It can be a great way to generate interest in your brand and show people that you care BudgetVM.
Tip 3. Write a blog
Content has always been the ‘king’ when it comes to establishing a brand online. A well-written article can help you demonstrate your expertise to the target market and boost your search engine rankings. You can create a blog on your site and use guest blogging to generate backlinks and increase the awareness of your brand.
Tip 4. Use influencers/affiliates
Roping in influencers is one of the most effective ways of attracting new clients. Influencers are people that are well-networked in their target market and considered thought leaders. They can make a huge difference to Hosting Resellers targeting a niche market. Affiliates, on the other hand, are the best way to spread your brand online and pay only when someone buys a service.
Tip 5. Optimise for search engines
Search engines are one of the primary drivers of site traffic. Hence, you must optimise your website for them. There are various ways in which you can achieve this like using the right keywords, and ensuring that your site is well-maintained.
Tip 6. List your site in directories
While industry directories were highly relevant some years back, they can still make a difference to your SEO efforts, especially for backlinks.
Tip 7. Focus on client support
Last but not least, quality client support can be the best tool to attract new clients. People love brands that are client-centric and offer quality service. They become unofficial brand ambassadors spreading the ‘good word’ around. This support can allow you to create a positive brand image and boost your reach.
As a Hosting Reseller, it is vital to ensure that you leave no stone unturned to market your brand and attract new clients. We hope that the tips mentioned above help you establish and grow your web hosting business. Good Luck!